Today, I went to the shop to buy powdered milk. I bought a pack, beautifully packaged, that came all the way from New Zealand. New Zealand is a country located several continents away from my country. To get to me, this milk had to board several ships and travel thousands of miles. When you combine the cost of shipping, handling, storage plus import taxes, I wonder how this product is able to compete with products produced locally.
I asked myself: does Guyana not produce powdered milk? And why is it not dominating the market? The fact? People preferred this brand of powdered milk from New Zealand much more than the milk produced locally in Guyana?
The reason? Quality. The powdered milk from New Zealand dissolves better, tastes better and has added vitamins. PLUS, it is beautifully packaged. Packaging is important, and I discussed this in depth in my article: The Power of Packaging: Appealing to Emotions.
All these factors and others cause imported products to dominate markets. One would have thought that this should be impossible: for a product from so many thousands of miles to “booth out” a competition “on its own forth.” But then we remember the bible verse “With God, ALL things are possible.” And this is one major proof.
But the real question is: What’s so special about the people who produce New Zealand powdered milk?
It’s a simple answer: they never give up; and they employ due diligence. What does the bible say about diligence?
Whatever your hands find to do, do it with all your heart, soul and might, for there is no life, nor devising in the grave where you are going.”
“Do you see a man diligent in his work? He shall stand before princes. He shall not stand before ordinary men.”
“The way of the diligence leads to abundance.”
If we harness the power of these words, we will “keep chiseling away.” at our product or service until it is just perfect and can stand up to any competition.
Is it any wonder then why brand name products make their creators so much richer and more famous?
Harness the power of diligence today. Whatever, product you are working on, don’t give up. Keep pounding away, chiseling away, making one bit perfect at a time, until it just can’t get any better.