First Published On: 15th June, 2019
Finding a profitable “niche” for your business is an essential key to marketing success. The world is so huge, and there are so many products, that if you choose to market “everything to everyone” you are likely to fail or do a lousy job.
And that’s where “niche” marketing comes in. It’s similar to a technical person specializing in a certain type of job. You choose a certain “type” of product and aim it a particular group of persons.
For example, if you choose “hair cair products” as your niche, then your clientel may consist mainly of women between the ages of 18 to 39.
Many businesses fold because there niche is not sustainable. Either it’s too big or too small. Is your niche big enough to keep rolling it profits? And is it small enough for you to become an “authority” in that field.
Any line of product you choose to market will require a vast amount of technical knowledge that you, the owner of the business, must master. And you must then train your staff.
Your niche must be small enough to be sustainable, but big enough to roll in profits
