This article was last updated on the 21st of October, 2015 by Patrick Carpen.
When I first heard about Facebook, about 10 years ago, I didn’t think much about it. After all, at that time, I wasn’t so fussy about social networks. And who was? Back in those days, social networks were off to a fresh start. Few people heard about them. Few people even bothered.
First there was Hi5. Back in the early days, the Hi5 social network was the biggest thing on the internet. It was intelligently designed and glamorous. Posting your photos on Hi5 was the order of the day. It didn’t seem to lack features either.
When I first signed up for Facebook, it seemed like just another place to poke around, play games, and, of course, post pictures. The design didn’t draw my attention that much. The dead seeming blue and white design seemed to have paled in comparison to Hi5’s butterfly-look. Ironically, today, it seems as though Facebook has swallowed up Hi5 and all other social networks completely.
Doesn’t business sometimes seem like empires swallowing up empires – the latest and the greatest innovation taking the cake.
It is for this reason that we should ask ourselves: is Facebook here to stay? Or will it somehow one day be swallowed up by a more intelligently designed social network which is probably right now being designed and tested silently “under the hood” without anyone knowing?
Who knows if a bunch of computer geniuses might be testing and tweaking such a powerful utility? Who knows if they are constantly monitoring Facebook and taking notes of the pros and cons, of what can be improved and what is already at its best, before the launch of their “Facebook Armageddon”?
Related: Still Waters Run Deep
And if they offer some sort of incentive to join. If they incorporate a money making scheme for members, even if this scheme takes the shape of a pyramid, they could really garner the energies of enthusiastic supporters.
And if you combine incentive with higher quality, you could most likely blow Facebook out of the water.
Consequently, the million dollar question here is “is Facebook already too ingrained into the head and hearts of people to be replaced by anything similar but more advanced?”
And “is it that the Facebook team is so experienced and dedicated to user satisfaction that no group could stand up to them?”
This is a question that is positively hard to answer.
As you read this article, many business are staking their financial salvation on the Facebook gamble. Millions of companies own “Facebook pages” and put banners up everywhere saying “find us on Facebook” or “like our Facebook page”. And whether they like it or know it or not, these companies are advertising Facebook free of charge to the Facebook team.
On top of that, Facebook rakes in the big bucks from advertising. I myself have already invested thousands of dollars in Facebook advertising. Facebook advertising seems to be pretty effective!
Related: The Power of Advertising.
But the millions of companies all over the world advertising with Facebook, including myself, are staking their financial salvation on something that is pretty much uncertain. When you advertise, you expect it to remain effective for years. You expect your advertising efforts to have a residual effect for decades to come. When you build a Facebook page to advertise your brand, for example, and you pay for “likes” and “followers”, you expect it to stay there for decades. But what if Facebook gets swallowed up by a whole new company?
Will this ever happen? In my opinion, and all facts considered, there is a 50/50 chance that it could happen.
But with all the advertising dollars I have already spent on Facebook, the stakes are pretty high. For this reason, I personally pray that the Facebook team does what needs to be done to stay on top of the game. And that includes making Facebook more and more user-friendly, feature-rich, and “loveable” with each passing day.
Todays Tip: Facebook, can’t afford to piss people off. No, not now!