An Introduction to Search Engine Optimization

This page was last updated on the 21st of September, 2015 by Patrick Carpen.

Search Engine Optimization (SEO) is a hot topic, for good reasons. The world is going more and more online every day, and search engines are the core of it all. The internet is often dubbed “the world at your fingertips” and search engines make this happen. Nowadays, when you want to find outĀ about something, you just “type in” what you’re looking for in a search engine such as “Google” or “Yahoo” and bop, the answer pops up.

For this reason, individuals and companies are scrambling to make sure their websites and specifically, their pages show up FIRST for a particular search term, or terms. The art and science of making your pages show up first in the major search engines, is called “search engine optimization”.

You could be the best writer or have the best product, but if it doesn’t turn up in the search engine results, you won’t be doing much business. Of course, you could do something called “pay-per-click advertising”, but the truth is, pay-per-click advertisingĀ is costly, and on top of that, people tend to “trust” natural search results much more than ads at the side.

This just builds a greater case for search engine optimization. It is no wonder then, that there are so many “Search Engine Optimization Companies” and “Search Engine Optimization Consultants” popping up all over the place. These companies and individuals claim they know how to get your website ranking first place, or second place, or first five or ten in the search engines.

Indeed, individuals and businesses pay out billions of dollars annually to Search Engine Optimization firms and individuals to help put their pages on top for a given search term, or terms.

Here are some key truths when it comes to Search Engine Optimization:

  1. There is no silver bullet. Don’t trust companies or software that promise “thousands of links back to your website”. These are most likely spam links and will give you bad rapport with the search engines.
  2. Build your site naturally. Search engines were designed to detect earnest, hard work. If you build your site with “techniques” for search engines, not only will it compromise the quality of your site, but the search engines will also detect this and push it downwards, if not block it completely.
  3. Keep your pages updated regularly. Search engines are skilled at detecting regularly updated pages, and this signals to the search engine that your content and fresh and current, and also that you are a webmaster who is serious about your work.
  4. Link pages internally. One page should link to another in your site, and this should be done naturally to create a sort of spider web on your site. Is that what search engine is all about? Yes! There are called “search engine spiders” for good reason. The software that searches your site and determines where it lands for a particular keyword is called a “search engine spider”.
  5. Link to quality external site. This hints to the search engine spider that you care about your audience by providing them with additional high quality information.
  6. Have quality sites link back to you. Some sites, especially the spammy ones, are likely to get your site down in the search engines. Get back links only from very high quality sites. And for this reason, don’t trust companies or software which promises “thousands of back links instantly”.

It really “pays to know” about this subject if you plan to work online, so I’ll be spinning some high quality articles on the subject here. Have a good time and do learn something.

Patrick Carpen

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